Learn how to scale your outbound sales
See Sona

THE SONA BLOG

Follow Us
Recent Posts
B2B Cold Email

How to scale up your outbound with cold emails that feel personal

There’s one trick to making a cold email feel personal — to the point where it makes the person reading it truly feel like it was written for them. Can you guess what it is?

Read More
B2B Cold Email

What we learned from analyzing cold email results from 250+ startups

If you’ve ever wondered what results you should be getting from your outbound campaigns, have a read.

Read More
B2B Cold Email

The art of stealing your competitors’ clients over cold email

Companies steal clients from their competitors all the time... so there is a way to do this successfully. This article explains the do’s and don’ts.

Read More
Salesforce

How to stop sourcing leads from active deals in Salesforce

Not only does Sona completely eliminate the time-consuming CRM checking and spreadsheet management that drives sales managers insane… it also sources highly-targeted leads based on advanced filters.

Read More
Salesforce

Sona has a new, intelligent way to source leads for Salesforce

This new integration repeatedly sources and syncs highly-targeted leads for Salesforce without messing up your lead data.

Read More
Total Addressable Market (TAM)

A nifty tool for calculating your Total Addressable Market (TAM), for B2B startup founders

As an early-stage B2B founder looking to raise seed funding, you won’t get too far with investors without first understanding your Total Addressable Market.

Read More
B2B Cold Email

Hey there, early-stage B2B founder… are you doing cold email the wrong way?

Early outreach is about gaining a very clear understanding of exactly who your target audience is, so you can maximize your sales results later down the track.

Read More
PersistIQ

The lead generation experiment that got a Silicon Valley sales rep promoted

Sourcing leads and syncing them across all of your sales and marketing platforms is traditionally a manual and time-consuming process that decreases sales productivity and turns sales reps into part-time data entry folk.

Read More
PersistIQ

Sona integrates with PersistIQ to find the perfect audience for your cold email outreach

This new integration discovers and sources the leads that are most likely to convert for your business.

Read More
HubSpot

Why sales managers are turning to Sona’s new HubSpot integration for their lead gen (before vs. after case study)

Since Sona’s leads come fully enriched with everything from company size and industry to office location and funding, James can get a clear picture of which lead personas are driving growth. He quickly decides which audiences to double down on and which to ignore.

Read More
HubSpot

Sona integrates with HubSpot Sales to make managing outbound campaigns dead simple

This new integration sources high-converting leads and loads them into HubSpot. But it doesn’t stop there...

Read More
Spam Trouble

How to send cold emails without getting into spam trouble

It’s never fun getting caught in spam, but we’ve gotten pretty good at preventing spam triggers from destroying our clients’ outbound campaigns, and we’re going to share some uncommon tips that we’ve learned in this article.

Read More
Spam Trouble

Cold emails getting you into spam issues? Here's how to fix it.

Our guide will run you through the steps you need to take to ensure your emails start finding their way to the warm and fuzzy inboxes of your prospects once again.

Read More
Email Deliverability

Sending cold emails? You may be in spam trouble and not even know it. Here's how to find out.

This post will guide you through 5 checks you should run frequently if you’re sending cold emails to check if you’re in spam trouble.

Read More
Outreach

How sales managers are saving their reps hours with Sona for Outreach

Just like the way Outreach automated the process of contacting leads and following up with them over multiple channels, Sona is automating the tasks that feed Outreach. Namely, lead generation and sales development.

Read More
Outreach

Meet Sona, the lead generation tool for automating targeted outbound

Sona automatically sources leads every Monday morning, based on each of your target personas, and syncs them with your email automation platform to save your reps hours of work.

Read More

Follow us on Instagram to get notified about new products and dicounts

Follow Us

Try Sona for yourself.

Improve sales efficiency with quality lead generation, email personalization, and seamless integration with all of your sales tools.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.