This new integration sources high-converting leads and loads them into HubSpot. But it doesn’t stop there...


As a sales manager, how do you make sure your sales team is reaching out to the right leads? You know, the leads that are most likely to convert into high-value sales.

It’s always been a process that’s really hard to get right because it usually involves a lot of time-consuming micro-management.


Have you or your sales reps ever...

  1. Wasted time trying to find the contact details of the best person at a company that seems likely to convert, only to have their email address bounce?

  2. Had to manually remove a bunch of contacts from a new lead list because you’d already sourced them elsewhere (and probably paid for them twice)?

  3. Had to manually remove leads from companies you didn’t want your reps reaching out to, because they were already in your sales funnel, or already existing clients or competitors?
  1. Skipped a few sales calls because you had to format a CSV, import it into each of your CRMs, and make sure all the fields were mapped correctly?


It’s not the most exhilarating work, but there has never been a reliable way to source leads without all of this messy data management, until now.

Why we built the Sona + HubSpot integration.


HubSpot is an all-in-one marketing and sales platform that helps companies attract visitors, convert leads, and close deals.

For many businesses, it’s the “hub” of their sales and marketing activities and is the main source of truth for their lead data.

Sona, on the other hand, is a highly-targeted lead generation tool that integrates with other sales and marketing platforms to simplify outbound and help businesses grow revenue with less staff.

It sources the leads that are most likely to convert (from a database of 210M), while carefully suppressing the leads and opportunities that already exist in your other sales and marketing platforms — so building out a HubSpot integration was a no-brainer for us.


What can this new integration do?


Think of Sona as hyper-targeted lead generation, done really well.

It builds segmented audiences of leads based on your target personas, as defined by company size, industry, funding, office location and more… and then it loads those leads into HubSpot.

But, the coolest part is that Sona will never source a lead that already exists in HubSpot or your other CRMs, so you can rest assured you won’t accidentally contact the same person twice.

And, on top of that, Sona also lets you filter out leads from companies that meet certain Deal Stage criteria in HubSpot — so if you’re already in negotiations your reps won’t accidentally send generic cold emails to other contacts at the same company.

Sona will never source leads that you don’t want, so you never pay twice for the same lead, and there’s no deduplication work required to remove the leads that you didn’t want your reps to contact in the first place.

Hyper-targeted leads without all the data management.

We’ve talked about the improvements this new integration brings to lead sourcing, but the process of manually importing leads into CRMs used to be another time-sucker for sales managers.

That’s why Sona syncs with HubSpot and other CRMs (both ways) so you never have to upload another CSV. It’s a ton of extra work off your hands.

It also makes it easy to track and measure which lead personas convert best, because all the data in HubSpot comes 100% complete with company size, industry, region, contact title, and more. It’s always up to date with zero work on your part.

We hope our new integration with HubSpot saves you time and gives you peace of mind knowing that your lead data is always accurate. And we wish you massive success in your outbound.